GEORGETOWN UNIVERSITY
What started out as a poster mocking my athlete friends' enjoyment of the cafeteria's mysterious blue kool-aid ended up inspiring a marketing campaign adopted by the entire university.
This campaign wound up ballooning to inspire the creation of the University's largest student group on campus and remains one of the school's top-selling pieces of merchandise.
A decade later, the slogan I created lives still on through screen-savers and University trademarked merchandise.