CLYDE'S
REINTRODUCING AN INSTITUTION TO A NEW GENERATION OF DINERS
Image Credits: Tom Meyer
Based on our success with other Clyde's ad campaigns and properties, our team was invited to overhaul all of the company's web properties, which were in sore need of a pallet cleanse.
My content strategy efforts began by reshaping over 40 years of history and 14 properties-worth of specials and menus into better-organized, actionable, SEO-friendly web copy. While the old site was informational, I sought to create a new site that was actionable. Copy, UX and design would have to work together to help diners make reservations, share menus and book private events from any device. Visit the new clydes.com here.
Despite being one of the most successful restaurant franchises in the U.S., Clyde's had a small content team. Beyond satisfying diner-needs, my efforts included establishing a process and writing style their team could easily adopt and maintain.
An updated tone, and an easily manageable CMS workflow, helped Clyde's remain one of the most popular restaurants in the city, and online. Read more about my effort with Clyde's here.
Team
Art Direction: Sean Wallace
Design: Loren Klein
Content Strategy & Copy: Me
Design & UX: Trisha Rampulla
Technology: Patrick Glynn
Account Director: Leah Wojda
Agency: Pappas Group