Brand / Vision spots can be tough. Digesting all your organization does into less than 2 minutes involves hitting delete- often. And when your describing conservation activities across the largest continent on the planet, priorities can get crowded. Not only did I get to learn about really cool animals, like the Dik Dik, but my copy helped create an asset the African Wildlife Foundation could use to fundraise and promote their mission.
AWF | Vision Video Script
What happens when you take the normal agency model and turn it on its head? You get a group of people solely committed to delivering provable, data-driven value to their clients. Part of my marketing effort with Clearhead, an Austin-based Optimization agency has been communicating their radical approach to digital marketing via content planning, ghost-writing and ad hoc marketing services.
One of many blog posts, and long-format assets I provided .nyc. Also scripted B2B sales proposals and created audience-targeted brand messaging style guides. (Sorry, can't share, company property.)
.nyc Blog | Owner Profile
Writing about live music and dining = foodie copywriter favorite. Making political history a part of the story is where it gets a bit interesting. My copy for The Hamilton Live helped the property introduce itself as Washington's lively new neighbor.
The Hamilton | About Page
Part of copywriting for NCTA's new site involved reshaping bland industry history into narrative formats that captured modern audiences. This is just one example of where I streamlined cable's history into short-form storytelling.
NCTA | Who We Are
The campaign platform Pappas Group created for XO Communications was meant to educate their market about their capabilities. Though this experience was intended to be intriguing, I provided copy that clearly communicated the project's purpose and guided users through a number of digital collaborations.
XO Communications | Interactive Copy
Social Radar needed a video that would show people how to use their app. My content strategy inspired the creation of demos that could showcase the app's versatility and reach audiences on the platforms they already loved. I also provided concepts and copy for the shorts, which we shot over two days and finished a week later (on a very bootstrapped budget).
Social Radar | Master Your Social Life
DoubleTree was launching a first-of-it's-kind YouTube-powered, crowd-sourced Google Map. Since we couldn't call it that, I came up with a way to knit the brand identity to this unique experience's overall purpose: inspiring travel. DTOUR was heavily promoted across all major media channels, with the related contest and videos generating millions of hits and entries.