THE HAMILTON
BUILDING AN AUDIENCE FOR A NEXT-GEN MUSIC VENUE.
The city's most successful restaurant group wanted to break the mold and introduce Washington DC to the music venue of the future. That's Dr. John up there, bringing a little bit of creole to their state-of-the-art listening room.
It's property & e-commerce platform needed to do the same. This site had to capture the full store of the three-story property's restaurant while also making it simple to make reservations and buy tickets.
My strategy of THEHAMILTONDC.COM would be guided by user-needs. Finding shows, buying tickets, mapping the venue and making reservations had to take seconds. But introducing a new venue to a competitive entertainment hub like DC meant the site had help music fans and foodies discover everything its immense three floors had to offer.
The venue opened to a sell-out crowd, has quickly become a DC institution, and the site earned the team and agency its first Webby.
Team
Art Direction: Sean Wallace
Design: Loren Klein
Design & UX: Trisha Rampulla
Content Strategy & Copy: Me
Technology: Patrick Glynn
Account Director: Leah Wojda
Agency: Pappas Group