HI Y’ALL.
GOOD WORK helps business owners, investors, agencies, and in-house teams create valuable property narratives and identities.
DOT JOHNSON is the daughter of a New Orleanian and a New Yorker, she grew up in both a restaurant and a business school, leaving her with a left-meets-right-brained outlook that churns out original brand narratives married with ownable positioning and strategy.
A SINCERE LOVE of unearthing and creating alluring stories is in her DNA. Whether it’s mining memorable product names or campaign taglines, developing high-impact pitches, or putting her finger on whats ahead for consumers and how to best leverage the zeitgeist.
THE RESULT is a collection of beautifully crafted, global and boutique brand stories that have won awards and plenty of industry praise. More importantly, they’ve generated impressive capital raises, anchored creative to measurable goals, and helped make gorgeous brand design deeper and more meaningful.
FOR THOSE in search of creative terra nova, she is your sherpa. Let’s discover, develop, and create good work, and memorable storytelling, together.
LOCATED in Alexandria, VA.
TO CHAT DIRECT
202.210.7876 // dj@creategood.work
SERVICES
Research & Due Diligence
Copywriting & Campaign Planning
Strategic Positioning
Pitch & Concept Development
Brand & Identity Creation
Trademarking & Naming
Experiential Programming
Partnerships & Community Engagement
Giveback Strategy & Ideation
AGENCIES
Pappas Group / Digital Management Inc
Tinderling ADesign
Chaotic Moon / Accenture
Signal Group
Simpson Scarborough
Revolver NY
Vitamin T
Clearhead
JHL Company
Razorfish
LMNOP
CLIENTS*
Volkswagon / Audi Credit
National Football League / Global
Discovery Channel / Global
Hyatt Hotels / Global
City of New York / New York NY
AARP / Global
RealtyAustin / Austin TX
African Wildlife Foundation / Global
Neustar / Global
Fairmont Hotels / Global
National Cable & Telecommunications Association / Global
Hilton Hotels & Resorts / Global
DoubleTree Hotels & Resorts / Global
Revolver NY / New York NY
Blue Flag Development / Boston MA
Society Cannabis Co / Boston MA
Fisher Real Estate / Nantucket MA
A Salty Soul / Nantucket MA
Realty Austin / Austin TX
Archway Capital / Austin TX
BlueBell Capital / Philadelphia PA
Georgetown Events / Washington DC
Clyde’s Restaurant Group / Washington DC
PLACEMAKING
The Eliza Jane Hotel / New Orleans, LA
Couvant / New Orleans, LA
Roberts Collection Hotel / Nantucket MA
Union Lights / Nantucket MA
Hawthorne Park / Nantucket MA
Cannonbury Lane / Nantucket MA
Waypoint Kitchen + Bar / Los Angeles CA
Anthem House / Baltimore MD
Canvas / Valley Forge, PA
Surfside DC / Washington DC
Clyde’s Restaurants / Washington DC Area
1789 Restaurant / Washington DC
The Hamilton LIVE / Washington DC
*Project case study packages provided by request.