Solita Tacos & Margs
Directed global brand review and strategy development leading to a comprehensive identity and property refresh resulting in franchise expansion for one of the largest craft taco brands in America.
OUTCOME
In fulfillment of the client’s desire to reposition the brand as a more intriguing and offbeat story matched by sultry and inviting spaces, I directed a full team review of all properties, rituals, and design elements. By guiding XRG Restaurants to dive deeper into the brand’s tequila distillery roots, and urging it to own a more distinctive story than it’s sister brand SOL, a larger, more alluring opportunity emerged leading to the franchises successful expansion into Huntington Beach and Anaheim.
SERVICES
+ Brand Evaluation
+ Market Research
+ Brand Strategy
+ Guest Profiles
+ Property Evaluation
+ Brand History
+ Story Development
+ Identity Refresh
+ Voice & Copy Guidance
+ Ritual & Culture-Building
solitatacosandmargs.com
EMPLOYER: Tenderling Design
CLIENT: XRG Restaurant Group
